1 MILLION TREES FOR CLIMATE AND BIODIVERSITY
For 13 years, the MEERGroen Foundation has been digging out seedlings on a small scale and successfully planting them in other locations in Haarlemmermeer. In March 2020, MEERGroen invited Urgenda to help think of a great use for some 50,000 seedlings collected by their volunteers during nature management. Urgenda emailed Caring Farmers and twenty farmers immediately signed up. Within three weeks it was settled: 50,000 young trees and shrubs were given a place in the countryside. That tasted like more! “One million next year,” the organizations agreed, and More Trees Now was born. Through a sudden donation of 150,000 pear trees, we caused pear tree fires across the country in the heat wave of 2020. #redeenperenboom was trending and the campaign was suddenly known nationwide. In mid-August, the counter ticked the one million trees and shrubs requested mark, and we put the counter on hold. In mid-November, the campaign really took off.